Men Ignoring Warnings on Sun Protection.
The May/June issue of the American Journal of Health Promotion published a study which suggests that American men aren't paying attention to warnings about sun protection.
Researchers reviewed 24 different publications; studying 579 issues ranging from 1997-2002.
The average woman's magazine showed four ads for sunscreen; while the average for parenting and family magazines was less than one per issue.
The average in was less than one per six issues for outdoor and recreation magazines.
The results of the study show a need for greater communication between product marketing departments and advocates for skin cancer prevention.
If your husband, father, or son should take better suncare precautions, please make sure they do. Their health could depend on it.
Filed under General SunCare by Skin Care Smarts
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